Pixar’s latest production, Mulan, has encountered several difficulties since its release in the box office. Reports confirm that Mulan has emerged as the least successful Pixar film based on its opening weekend box office numbers in the US. It is evident that the result of its underperformance has caused a sense of apprehension amongst industry experts who are evaluating the film’s potential to generate revenue in the future.
The film’s production cost of approximately $200 million, coupled with an additional $100 million spent on marketing and advertising, came at a high price. Despite these expenses, the box office revenue generated during the opening weekend was far from satisfactory.
It is speculated that one of the reasons that may have contributed to Mulan’s failure to attain its anticipated success could be its limited release. The film was only released in China, Korea, and Australia, which could have limited its exposure and deterred interest from American audiences.
Mulan has received mixed reviews from critics — while some praised the film’s spectacular visual effects, others have expressed doubts concerning the absence of originality in the plot. Mulan is a live-action remake of the 1998 animated film, chronicling the story of a young girl from ancient China who masquerades as a boy to join the army.
Despite the anemic results of Mulan in the US, the film has garnered relative success worldwide. It is unclear whether the movie will be able to redeem itself in the forthcoming weeks after its release in more countries.
По материалам lenta.ru.