Canadian entrepreneur Trevor Hutton has developed a distinctive business model called Embrace Connections, in which he offers to provide hugging sessions in exchange for payment. The objective of this service is to provide therapy and help to individuals who are unable to receive adequate physical interaction from others.
Hutton’s hugging sessions are aimed at individuals who feel isolated or require an uplift in their emotional well-being. He has fixed the price of £75 per hour for an individual hugging session, with the belief that physical embraces can offer therapeutic benefits and aid in building human connections.
The idea for Embrace Connections was conceived by Hutton after he identified the significant number of people battling with a lack of physical affection. He saw an opportunity to deliver support as a professional therapist through his services.
Hutton’s business model has gained widespread media attention and has received positive feedback from his clients. Despite being an unconventional service, Embrace Connections has emerged as a valuable platform for individuals struggling to form human connections and seeking emotional well-being.
По материалам lenta.ru.